Friday, November 20, 2009

IRE Television Commercial

Yesterday WDIO came to shoot our TV commercial for Iron Range Engineering. As a developing program we want to get our name out to everyone in the area. The main goal of the commercial is to target engineering students who are not satisfied with the way traditional education has been tought to them, with the hope that they will look further into our program. There were two different scenes that they shot, one was taken in our workspace and the other was at TriTec. They are also going to add one of their shots from the mining outlook due to the morning's foggy weather. In the office they did both an individual and a group shot that allowed everyone to be a participant. At TriTec we did an action shot to show that we are a hands on learning form of education. Matt Mattson one of our past guest speakers and industry partner, actually designed a sign for us that was cut out by their massive plasma cutter. The sign said Iron Range Engineering and was made out of Stainless Steel, there is talk that we might hang it for our guest speakers to sign. The commercial went very well and stayed in the time slot they provided us with. The entire setup of the commercial was done by our Public Relations group, they deserve a pat on the back for all of the challenges they faced in order to make it happen.

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