This semester I worked on an individual entrepreneurial
project at Iron Range Engineering or IRE. Although I was alone at IRE I have a
business partner in Milwaukee Wisconsin, Kyle Ilenda. With
the development and growth of the Video DSLR market, individuals and companies
now have access to high quality video cameras. This has created a sub-market
for camera accessories and devices. LEVEL Camera Products, our startup company,
has identified a niche in the market for our products. Kyle and I are
working to develop a video camera accessory that gives future consumers a
three-in-one solution for capturing dolly shots, steady shoulder rig shots, and
tabletop dolly shots. We aim save our customers time and money by
allowing them to create three commonly used tools in the field. By utilizing
industry standard dimensioning, our product will be configurable beyond the
core 3 set-ups.
The LEVEL Shoulder Rig
The product is designed with lean
manufacturing and preparation for scale-up in mind. The simplicity of the
design reduces the number of manufacturing processes.
We will reach our target through blog sites,
product review sites, forums, and social media. Introducing our product and
answering specific questions in these forums will draw interested parties to
our website.
The LEVEL Table Top Dolly
As an e-commerce business, partnering with
distribution centers and merchant accounts will streamline getting the product
to the user.
This semester our goal was to finalize the design of our
first product and develop a manufacturing plan. This will allow us to hit the
ground running when we graduate so that LEVEL can ship its first product in
2014.
The LEVEL Camera Slider
Written By: Spencer Johnson
Proofread By: Eric Diep
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