Wednesday, April 24, 2013

Made to Stick


At the end of the day it can’t be all Fourier transforms and Navier-Stokes equations. Students at Iron Range Engineering work hard to be competent professionals as well as technical experts. This semester, that included reading the interesting and useful book “Made to Stick” by Chip and Dan Heath.
The book describes how to make a lasting impression. They say a successful idea has to be simple. The key to communicating simply is finding the core of the idea and sharing it. You want to strip away all of the excess fat that distracts from the main goal. By focusing on one thing you want people to pay attention to, you ensure that they take away at least one thing.

Put simply:

Find the core.

Share the core.

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